I spent years building someone else's audience. Now I help you build yours.
A little about how I got here, and how I work.
From in-house lead to independent strategist.
I spent five years as the in-house social lead for a consumer wellness brand, growing its following from a few thousand to well over a million. In 2020 I went independent to bring that same strategic approach to founders and small teams who don’t have — or want — a full internal marketing department.
Today I work with a deliberately small number of clients at a time, so every strategy gets my full attention.
Principles behind every strategy.
Authenticity
Simplicity
Your voice comes first — trends come second, if at all.
Honesty
Results
A system you can actually keep up with, not a 40-slide playbook.
Care
If something isn’t working, I’ll say so — even if it’s not what you want to hear.
Simplicity
Growth that shows up in inbound leads, not just follower counts.
Let's talk about your accounts.
I’ll come back with an honest read within a week.