{"id":824,"date":"2026-07-29T15:48:21","date_gmt":"2026-07-29T15:48:21","guid":{"rendered":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/approach\/"},"modified":"2026-09-19T01:47:05","modified_gmt":"2026-09-19T01:47:05","slug":"approach","status":"publish","type":"page","link":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"824\" class=\"elementor elementor-824\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"intro-01\" class=\"elementor-element elementor-element-5b4cf4af section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"5b4cf4af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c82f0899 e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"c82f0899\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"intro-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f962bb02 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"f962bb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How we work<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f909523f hero-title elementor-widget elementor-widget-heading\" data-id=\"f909523f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We interview the book out of you, then we <span class=\"bps-text-accent\">write<\/span> it.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-2ecacfaa hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"2ecacfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nobody writes a good business book by sitting down to write a book. They write it by being asked the right questions, in the right order, by someone taking careful notes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-0e1d1efc elementor-widget elementor-widget-text-editor\" data-id=\"0e1d1efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You talk. We structure, draft, and revise until the manuscript sounds like you on your best day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"features-06\" class=\"elementor-element elementor-element-3fc03724 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"3fc03724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5f9ec1d e-con-full e-flex e-con e-child\" data-id=\"c5f9ec1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-29fccef5 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"29fccef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The engagement, start to finish<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-0fc41c89 section-title elementor-widget elementor-widget-heading\" data-id=\"0fc41c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From interview to finished manuscript.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8642e52d e-con-full e-flex e-con e-child\" data-id=\"8642e52d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b4110185 e-grid e-con-full e-con e-child\" data-id=\"b4110185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8a5ac85 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"f8a5ac85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-30\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-5c6f48c0 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"5c6f48c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-5774fed5 elementor-widget elementor-widget-heading\" data-id=\"5774fed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-e26756c7 elementor-widget elementor-widget-text-editor\" data-id=\"e26756c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We read everything you have already said in public &mdash; talks, posts, client emails &mdash; and find the through-line you have been circling for years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca13dd6 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"8ca13dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-40\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-498bd385 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"498bd385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d0e69a0e elementor-widget elementor-widget-heading\" data-id=\"d0e69a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Architecture<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-f5193a72 elementor-widget elementor-widget-text-editor\" data-id=\"f5193a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The chapter-by-chapter structure gets settled and signed off before a word of the draft exists. This is the step that saves months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42d68bf1 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"42d68bf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-50\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d5780afd bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"d5780afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b4e7aa73 elementor-widget elementor-widget-heading\" data-id=\"b4e7aa73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Interviews<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-b9b18975 elementor-widget elementor-widget-text-editor\" data-id=\"b9b18975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eight to twelve recorded sessions, one per chapter area, where we ask the questions that surface the stories you forgot were interesting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57da9233 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"57da9233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-60\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-af14a0db bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"af14a0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8197352b elementor-widget elementor-widget-heading\" data-id=\"8197352b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Draft and revision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-f89954e5 elementor-widget elementor-widget-text-editor\" data-id=\"f89954e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We draft, you mark it up, we revise. Two full passes are standard, and a third if the voice is not right yet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04\" class=\"elementor-element elementor-element-334d96bd section dark moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"334d96bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3218ebd1 e-con-full e-flex e-con e-child\" data-id=\"3218ebd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e01078fe e-con-full e-flex e-con e-child\" data-id=\"e01078fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b21a88e4 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"b21a88e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Whose book it is<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a2a9f03c section-title elementor-widget elementor-widget-heading\" data-id=\"a2a9f03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your name goes on it. Ours does not.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-19dad01f elementor-widget elementor-widget-text-editor\" data-id=\"19dad01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ghostwriting means the book is yours entirely &mdash; the ideas, the stories, the authority it earns you. We do not take a byline, we do not take royalties, and we do not talk about whose book we wrote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04-2\" class=\"elementor-element elementor-element-8bfa5e86 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"8bfa5e86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ecd81fe e-con-full e-flex e-con e-child\" data-id=\"3ecd81fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ce2172d e-con-full e-flex e-con e-child\" data-id=\"6ce2172d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f180f819 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"f180f819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Your book is overdue<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-fc11ad1e section-title elementor-widget elementor-widget-heading\" data-id=\"fc11ad1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let&rsquo;s get it out of your head and onto the page.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-de4610de elementor-widget elementor-widget-text-editor\" data-id=\"de4610de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One call is usually enough to tell whether your book idea has legs and whether we&rsquo;re the right team to write it with you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def9d195 e-con-full e-flex e-con e-child\" data-id=\"def9d195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-050f6e57 e-con-full e-flex e-con e-child\" data-id=\"050f6e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af225bc3 e-flex e-con-boxed e-con e-child\" data-id=\"af225bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-e6058a6c elementor-align-justify bps-bg-accent-3 elementor-widget elementor-widget-button\" data-id=\"e6058a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a book consult<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-9\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-20949ce1 stat-label elementor-widget elementor-widget-heading\" data-id=\"20949ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">45 minutes &middot; no pitch deck<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"callouts":[],"class_list":["post-824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/pages\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":4,"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/pages\/824\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/pages\/824\/revisions\/876"}],"wp:attachment":[{"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"callouts","embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/inkwell-cole\/wp-json\/wp\/v2\/callouts?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}