{"id":432,"date":"2026-09-16T12:37:50","date_gmt":"2026-09-16T12:37:50","guid":{"rendered":"http:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/services\/"},"modified":"2026-09-21T12:57:40","modified_gmt":"2026-09-21T12:57:40","slug":"services","status":"publish","type":"page","link":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"432\" class=\"elementor elementor-432\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"intro-01\" class=\"elementor-element elementor-element-4ac6d5b4 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"4ac6d5b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3e55901 e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"d3e55901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"intro-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f3cc91de bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"f3cc91de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Services<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4f65aef6 hero-title elementor-widget elementor-widget-heading\" data-id=\"4f65aef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Three ways in, depending on <span class=\"bps-text-accent\">how bad it is.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-1f7262f5 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"1f7262f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every engagement starts with the same question: if a buyer put your rate card next to your competitor&rsquo;s, what would they conclude?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-8b355b58 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"8b355b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start with the teardown if you are unsure. It tells us both whether the deeper work is worth doing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"howitworks-01\" class=\"elementor-element elementor-element-938f4233 e-con-boxed section light moa-lg e-flex e-con e-parent\" data-id=\"938f4233\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b6d87c33 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"b6d87c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What each one is<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-7c473023 section-title elementor-widget elementor-widget-heading\" data-id=\"7c473023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start where the money leaks.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f963487 e-con-full e-flex e-con e-child\" data-id=\"5f963487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45f4fa1f e-con-full e-flex e-con e-child\" data-id=\"45f4fa1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-ccea542c bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"ccea542c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8f8f3f18 elementor-widget elementor-widget-heading\" data-id=\"8f8f3f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing Teardown<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-31\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d62ed1a9 stat-label elementor-widget elementor-widget-heading\" data-id=\"d62ed1a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Two weeks &middot; one-off<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-06989f60 elementor-widget elementor-widget-text-editor\" data-id=\"06989f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every deal you closed and lost in the last four quarters, read against what you actually charged, not what the rate card says.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-list-items-1\" data-bps-type=\"list_item\" class=\"elementor-element elementor-element-f146f6bc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f146f6bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Four quarters of closed and lost deals, ranked by what you left on the table<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A written list of what to stop doing, in priority order<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">One ninety-minute walkthrough call with your team<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d30c311 e-con-full e-flex e-con e-child\" data-id=\"2d30c311\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-917e5884 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"917e5884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-09e0e380 elementor-widget elementor-widget-heading\" data-id=\"09e0e380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Price Architecture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-41\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-6019c09e stat-label elementor-widget elementor-widget-heading\" data-id=\"6019c09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Four weeks &middot; one-off<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-231eb17e elementor-widget elementor-widget-text-editor\" data-id=\"231eb17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A documented structure &mdash; tiers, what separates them, and the words your sales team uses to explain the gap without apologising for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-list-items-2\" data-bps-type=\"list_item\" class=\"elementor-element elementor-element-89311aab elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"89311aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Buyer segments and willingness-to-pay you can hand to a sales lead<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A tier structure naming what each level includes and what it deliberately does not<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A ninety-day content architecture with themes, formats and cadence<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-993e294a e-con-full e-flex e-con e-child\" data-id=\"993e294a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-7\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1192d39b bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"1192d39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-8\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1a33e6bf elementor-widget elementor-widget-heading\" data-id=\"1a33e6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quarterly Price Review<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-headline-51\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-df0de528 stat-label elementor-widget elementor-widget-heading\" data-id=\"df0de528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ongoing &middot; monthly<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-e0af3bdb elementor-widget elementor-widget-text-editor\" data-id=\"e0af3bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Standing sessions to move the structure as your costs and your market move, so the rate card does not quietly rot again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-01-list-items-3\" data-bps-type=\"list_item\" class=\"elementor-element elementor-element-fd5437f7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fd5437f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">One working session a quarter with whoever quotes the work<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quarterly review of what the numbers actually say<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email access between sessions for the judgement calls<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04\" class=\"elementor-element elementor-element-51da2ffe section dark2 moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"51da2ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a0cc06e e-con-full e-flex e-con e-child\" data-id=\"9a0cc06e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4794558 e-con-full e-flex e-con e-child\" data-id=\"d4794558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a57f1299 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"a57f1299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How engagements run<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a9c0684c section-title elementor-widget elementor-widget-heading\" data-id=\"a9c0684c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Most firms start with the teardown and decide from there.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-1392b208 elementor-widget elementor-widget-text-editor\" data-id=\"1392b208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I take two firms a quarter, so there is usually a wait. The teardown is the honest entry point &mdash; if it turns out your structure is fine and your sales process is the problem, I will say so and stop there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a722b81a e-con-full e-flex e-con e-child\" data-id=\"a722b81a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f4f3a8e e-con-full e-flex e-con e-child\" data-id=\"8f4f3a8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5268bafa e-flex e-con-boxed e-con e-child\" data-id=\"5268bafa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"cta-04-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-67e54b79 elementor-align-justify bps-bg-accent elementor-widget elementor-widget-button\" data-id=\"67e54b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a pricing call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"callouts":[],"class_list":["post-432","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/pages\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":1,"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/pages\/432\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/pages\/432\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"callouts","embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/plume-vellacourt\/wp-json\/wp\/v2\/callouts?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}