{"id":824,"date":"2026-07-29T15:37:09","date_gmt":"2026-07-29T15:37:09","guid":{"rendered":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/approach\/"},"modified":"2026-09-18T18:44:39","modified_gmt":"2026-09-18T18:44:39","slug":"approach","status":"publish","type":"page","link":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"824\" class=\"elementor elementor-824\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"intro-01\" class=\"elementor-element elementor-element-ee25a702 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"ee25a702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b494b21 e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"5b494b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"intro-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-298f7238 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"298f7238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">About Redwing &amp; Holt<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-e0251b1d hero-title elementor-widget elementor-widget-heading\" data-id=\"e0251b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Built by two ex-in-house SEOs who got tired of <em class=\"bps-text-accent\">guessing.<\/em><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-8969854b hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"8969854b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We don&rsquo;t chase vanity keywords. We rank for the searches your actual customers use right before they buy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"about-04\" class=\"elementor-element elementor-element-51df6582 section light2 moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"51df6582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3998af11 e-con-full moa-width-regular e-flex bps-center e-con e-child\" data-id=\"3998af11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"about-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b933673c bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"b933673c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Our Story<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-04-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-947f9004 section-title elementor-widget elementor-widget-heading\" data-id=\"947f9004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Started inside marketing teams.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-826e5f4e hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"826e5f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We spent years inside marketing teams watching agencies bill for SEO while nothing moved in Search Console.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-04-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-6e742b1b elementor-widget elementor-widget-text-editor\" data-id=\"6e742b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Redwing &amp; Holt exists to be the opposite: every recommendation is tied to a ranking factor we can point to. Search algorithms change constantly &mdash; the principles below don&rsquo;t.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-04-image-url-1\" data-bps-type=\"image\" class=\"elementor-element elementor-element-93e87a41 elementor-widget elementor-widget-image\" data-id=\"93e87a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"963\" height=\"963\" src=\"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-content\/uploads\/sites\/29\/2026\/09\/redwing-holt-story-eea1da.jpg\" class=\"attachment-large size-large wp-image-878\" alt=\"The two founders of Redwing and Holt talking over coffee\" srcset=\"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-content\/uploads\/sites\/29\/2026\/09\/redwing-holt-story-eea1da.jpg 963w, https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-content\/uploads\/sites\/29\/2026\/09\/redwing-holt-story-eea1da-300x300.jpg 300w, https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-content\/uploads\/sites\/29\/2026\/09\/redwing-holt-story-eea1da-150x150.jpg 150w, https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-content\/uploads\/sites\/29\/2026\/09\/redwing-holt-story-eea1da-768x768.jpg 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"features-06\" class=\"elementor-element elementor-element-2a11c262 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"2a11c262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-491ea9ea e-con-full e-flex e-con e-child\" data-id=\"491ea9ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-e5bd98d2 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"e5bd98d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How We Work<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-392e14f8 section-title elementor-widget elementor-widget-heading\" data-id=\"392e14f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The rules that keep our SEO honest.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c914ecd e-con-full e-flex e-con e-child\" data-id=\"6c914ecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f4bb886 e-grid e-con-full e-con e-child\" data-id=\"1f4bb886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef9fb713 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"ef9fb713\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-30\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-bc25172c bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"bc25172c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f439b31b elementor-widget elementor-widget-heading\" data-id=\"f439b31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">White Hat Only<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-8cdddf83 elementor-widget elementor-widget-text-editor\" data-id=\"8cdddf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No link schemes, no cloaking, nothing that puts your domain at risk of a penalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5115189c e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"5115189c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-40\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-edee640e bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"edee640e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-932fcf55 elementor-widget elementor-widget-heading\" data-id=\"932fcf55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Data Over Opinion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-00804e7d elementor-widget elementor-widget-text-editor\" data-id=\"00804e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every recommendation traces back to Search Console, crawl data, or ranking history &mdash; not a hunch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78f9efbd e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"78f9efbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-50\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-28574fa9 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"28574fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8f8af1a6 elementor-widget elementor-widget-heading\" data-id=\"8f8af1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Intent First<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-d8cac67d elementor-widget elementor-widget-text-editor\" data-id=\"d8cac67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We rank pages for what searchers actually want, not just what contains the keyword.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2270a85f e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"2270a85f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-60\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-01e80da6 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"01e80da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-cd668142 elementor-widget elementor-widget-heading\" data-id=\"cd668142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transparent Reporting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-dada4af1 elementor-widget elementor-widget-text-editor\" data-id=\"dada4af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You see the same ranking dashboards we do &mdash; no black box, no vague monthly summary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04\" class=\"elementor-element elementor-element-f4423288 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"f4423288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75eb54c8 e-con-full e-flex e-con e-child\" data-id=\"75eb54c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c85e4ef6 e-con-full e-flex e-con e-child\" data-id=\"c85e4ef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-24923ffa section-title elementor-widget elementor-widget-heading\" data-id=\"24923ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO is compounding interest. This quarter&rsquo;s work still pays off two years from now.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-e944826c elementor-widget elementor-widget-text-editor\" data-id=\"e944826c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If that&rsquo;s the kind of work you want, start with a free audit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71f2eb76 e-con-full e-flex e-con e-child\" data-id=\"71f2eb76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eaf4d3fb e-con-full e-flex e-con e-child\" data-id=\"eaf4d3fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f018b669 e-flex e-con-boxed e-con e-child\" data-id=\"f018b669\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"cta-04-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-1eec7d20 elementor-align-justify bps-bg-accent elementor-widget elementor-widget-button\" data-id=\"1eec7d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a free SEO audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-headline-9\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-30d12b8d stat-label elementor-widget elementor-widget-heading\" data-id=\"30d12b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">We typically reply within one business day<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"callouts":[],"class_list":["post-824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/pages\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":4,"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/pages\/824\/revisions"}],"predecessor-version":[{"id":884,"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/pages\/824\/revisions\/884"}],"wp:attachment":[{"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"callouts","embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/redwing-holt\/wp-json\/wp\/v2\/callouts?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}