{"id":824,"date":"2026-07-29T15:50:04","date_gmt":"2026-07-29T15:50:04","guid":{"rendered":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/approach\/"},"modified":"2026-09-18T18:41:31","modified_gmt":"2026-09-18T18:41:31","slug":"approach","status":"publish","type":"page","link":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"824\" class=\"elementor elementor-824\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"intro-01\" class=\"elementor-element elementor-element-24bdb195 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"24bdb195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-750830c1 e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"750830c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"intro-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-c7b0a63b bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"c7b0a63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How we work<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d479444b hero-title elementor-widget elementor-widget-heading\" data-id=\"d479444b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Expensive is easy. True is what clients <span class=\"bps-text-accent\">remember.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-866dd586 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"866dd586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Story Room started as a two-person documentary unit shooting festival shorts. We kept getting asked by small businesses to bring that same eye to their brand &mdash; so we did, without losing the part where the footage actually looks real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-207398e2 elementor-widget elementor-widget-text-editor\" data-id=\"207398e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We don&rsquo;t write a script until we&rsquo;ve heard the story in the client&rsquo;s own words, and we cut the clever shot if it gets in the way of the true one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"features-06\" class=\"elementor-element elementor-element-78bd19c8 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"78bd19c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb48f939 e-con-full e-flex e-con e-child\" data-id=\"bb48f939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4b5ad5ce bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"4b5ad5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Listening session to final cut<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-434a0b59 section-title elementor-widget elementor-widget-heading\" data-id=\"434a0b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Four steps, one working camera.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5964366a e-con-full e-flex e-con e-child\" data-id=\"5964366a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f7ee564 e-grid e-con-full e-con e-child\" data-id=\"2f7ee564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164bbcbd e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"164bbcbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-30\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-97a6c895 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"97a6c895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-aa9ec9cf elementor-widget elementor-widget-heading\" data-id=\"aa9ec9cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Listen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fbccfd5f elementor-widget elementor-widget-text-editor\" data-id=\"fbccfd5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A half-day conversation on location, before any filming, to find the story that&rsquo;s actually true.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a52d5d8 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"0a52d5d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-40\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-77071daf bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"77071daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-34aacf05 elementor-widget elementor-widget-heading\" data-id=\"34aacf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Shoot<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-40e71c77 elementor-widget elementor-widget-text-editor\" data-id=\"40e71c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One to three days on site with a documentary-style crew, filming what&rsquo;s real instead of staging what&rsquo;s convenient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a93a314 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"9a93a314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-50\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4ad88469 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"4ad88469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-3af0ea34 elementor-widget elementor-widget-heading\" data-id=\"3af0ea34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cut<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-957976ce elementor-widget elementor-widget-text-editor\" data-id=\"957976ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A first cut within two weeks, built around the story we heard, not a template timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c32dd56 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"0c32dd56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-60\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b6838fa9 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"b6838fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-c3d0b891 elementor-widget elementor-widget-heading\" data-id=\"c3d0b891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Deliver<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-751b23a6 elementor-widget elementor-widget-text-editor\" data-id=\"751b23a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two rounds of revisions, then the full cut, thirty-second social edits and a vertical version, in every format you need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04\" class=\"elementor-element elementor-element-aaae99b9 section dark moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"aaae99b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2cbd144 e-con-full e-flex e-con e-child\" data-id=\"b2cbd144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f7c3c1ee e-con-full e-flex e-con e-child\" data-id=\"f7c3c1ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-27a3d719 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"27a3d719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">What we don&rsquo;t shoot<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a6b7d5fe section-title elementor-widget elementor-widget-heading\" data-id=\"a6b7d5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No weddings, no events, no stock footage.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-82678465 elementor-widget elementor-widget-text-editor\" data-id=\"82678465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We shoot brand films, founder stories and short documentary series for businesses &mdash; nothing else. We turn down projects where the ask is &lsquo;make it look expensive&rsquo;, and we never let stock B-roll stand in for your actual team, space, or product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04-2\" class=\"elementor-element elementor-element-6dad3637 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"6dad3637\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e73dd1b7 e-con-full e-flex e-con e-child\" data-id=\"e73dd1b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b4a6fcac e-con-full e-flex e-con e-child\" data-id=\"b4a6fcac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-93bb074c bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"93bb074c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Got a story worth telling?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4f3b744b section-title elementor-widget elementor-widget-heading\" data-id=\"4f3b744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let&rsquo;s find the film in it.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-f95633cb elementor-widget elementor-widget-text-editor\" data-id=\"f95633cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Send us the outline of what you do and who you do it for. We&rsquo;ll tell you honestly whether it&rsquo;s a 90-second piece or a full documentary series.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87fc0e46 e-con-full e-flex e-con e-child\" data-id=\"87fc0e46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7eb29346 e-con-full e-flex e-con e-child\" data-id=\"7eb29346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09c09b19 e-flex e-con-boxed e-con e-child\" data-id=\"09c09b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-d62223bf elementor-align-justify bps-bg-accent-3 elementor-widget elementor-widget-button\" data-id=\"d62223bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/clubhouses.buildprosites.com\/the-story-room\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-9\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-586b1291 stat-label elementor-widget elementor-widget-heading\" data-id=\"586b1291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A few lines &middot; an honest answer<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"callouts":[],"class_list":["post-824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/pages\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":6,"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/pages\/824\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/pages\/824\/revisions\/893"}],"wp:attachment":[{"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"callouts","embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/the-story-room\/wp-json\/wp\/v2\/callouts?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}