{"id":824,"date":"2026-07-29T15:50:58","date_gmt":"2026-07-29T15:50:58","guid":{"rendered":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/approach\/"},"modified":"2026-09-19T01:47:29","modified_gmt":"2026-09-19T01:47:29","slug":"approach","status":"publish","type":"page","link":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"824\" class=\"elementor elementor-824\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"intro-01\" class=\"elementor-element elementor-element-de2ecc83 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"de2ecc83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17af509a e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"17af509a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"intro-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-859e988d bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"859e988d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">How I work<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-048c9989 hero-title elementor-widget elementor-widget-heading\" data-id=\"048c9989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">One writer, no account managers, no <span class=\"bps-text-accent\">handoffs.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-65ac2dd7 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"65ac2dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I spent six years writing email for other people&rsquo;s agencies before going out on my own in 2019. I got tired of watching good copy get diluted by a review chain that had nothing to do with whether it actually sold.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"intro-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-eac7d53b elementor-widget elementor-widget-text-editor\" data-id=\"eac7d53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every project I take, I write myself, start to finish. If you hire Wrenfield Copy, you get me &mdash; not a junior writer following my brand voice guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"features-06\" class=\"elementor-element elementor-element-dc8f1968 section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"dc8f1968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2c7bf8a e-con-full e-flex e-con e-child\" data-id=\"b2c7bf8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a998dfa7 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"a998dfa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Conversation to finished copy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-10448a51 section-title elementor-widget elementor-widget-heading\" data-id=\"10448a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Four steps, no creative brief required.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b52769 e-con-full e-flex e-con e-child\" data-id=\"28b52769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-626bdd85 e-grid e-con-full e-con e-child\" data-id=\"626bdd85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21382831 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"21382831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-30\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-38103c22 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"38103c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-c50e408a elementor-widget elementor-widget-heading\" data-id=\"c50e408a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Talk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-bc01db71 elementor-widget elementor-widget-text-editor\" data-id=\"bc01db71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A 45-minute call or voice notes back and forth &mdash; however you actually think out loud.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6729c00f e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"6729c00f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-40\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-32e18352 bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"32e18352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4e9ad243 elementor-widget elementor-widget-heading\" data-id=\"4e9ad243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Draft<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-335dcd6d elementor-widget elementor-widget-text-editor\" data-id=\"335dcd6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A full first draft within a week, written in your voice and built around the one thing your reader needs to hear first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-245ac0d8 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"245ac0d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-50\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-5673cc4d bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"5673cc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-b6fe9fdf elementor-widget elementor-widget-heading\" data-id=\"b6fe9fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Revise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-4c9c4d6c elementor-widget elementor-widget-text-editor\" data-id=\"4c9c4d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One round of revisions built into every project. Most need it for tone, not structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2e9e147 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"e2e9e147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-60\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-627e757a bps-text-accent stat-number elementor-widget elementor-widget-heading\" data-id=\"627e757a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-63681690 elementor-widget elementor-widget-heading\" data-id=\"63681690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Read aloud<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-029f6351 elementor-widget elementor-widget-text-editor\" data-id=\"029f6351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every draft gets read out loud before it ships, to catch what looks fine on the page but sounds wrong said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04\" class=\"elementor-element elementor-element-33f6ff6e section dark moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"33f6ff6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b26656a0 e-con-full e-flex e-con e-child\" data-id=\"b26656a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3672be9b e-con-full e-flex e-con e-child\" data-id=\"3672be9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f2183d20 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"f2183d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">What I don&rsquo;t do<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-7f2d3738 section-title elementor-widget elementor-widget-heading\" data-id=\"7f2d3738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I don&rsquo;t subcontract, and I don&rsquo;t do SEO or ads.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-337e70b8 elementor-widget elementor-widget-text-editor\" data-id=\"337e70b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I don&rsquo;t hand work to junior writers and put my name on it. I write sales pages, email and website copy &mdash; if you need SEO strategy or paid ads, I&rsquo;ll point you toward people who specialize in that. And I&rsquo;m not a business strategist, so the offer itself should exist before we start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"cta-04-2\" class=\"elementor-element elementor-element-b929bd7c section light moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"b929bd7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16874e05 e-con-full e-flex e-con e-child\" data-id=\"16874e05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65f5acf1 e-con-full e-flex e-con e-child\" data-id=\"65f5acf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-0\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-fc765263 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"fc765263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Have copy that needs writing?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8fe45aad section-title elementor-widget elementor-widget-heading\" data-id=\"8fe45aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let&rsquo;s get it off your desk.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-246dced1 elementor-widget elementor-widget-text-editor\" data-id=\"246dced1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell me what the page, email, or site needs to do. I&rsquo;ll tell you honestly how long it&rsquo;ll take and what it costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e2cbd3c e-con-full e-flex e-con e-child\" data-id=\"6e2cbd3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d500b0bc e-con-full e-flex e-con e-child\" data-id=\"d500b0bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89aa40f7 e-flex e-con-boxed e-con e-child\" data-id=\"89aa40f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"cta-04-2-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-f29b9d9a elementor-align-justify bps-bg-accent-3 elementor-widget elementor-widget-button\" data-id=\"f29b9d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"cta-04-2-headline-9\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8215746d stat-label elementor-widget elementor-widget-heading\" data-id=\"8215746d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A real quote &middot; no discovery-call theatre<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"callouts":[],"class_list":["post-824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/pages\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":6,"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/pages\/824\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/pages\/824\/revisions\/878"}],"wp:attachment":[{"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"callouts","embeddable":true,"href":"https:\/\/clubhouses.buildprosites.com\/wrenfield-copy\/wp-json\/wp\/v2\/callouts?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}