Beauty that doesn't cost the earth.
Clean formulas, honest sourcing, and the brands actually doing the work — not just the packaging. I test everything before I recommend it.
From the Journal
Is "Clean Beauty" Actually a Real Category?
Sorting fact from marketing.
The Refill Brands Worth Switching To
Tested for a full year.
My Zero-Waste Beauty Routine, Honestly
What worked, what didn’t.
About Me
I left a corporate beauty job when I realized how much greenwashing I was helping sell. Now I test every product myself and only recommend what actually holds up — for your skin and for the planet.
What Readers Say
“Aster cuts through greenwashing better than anyone.”
— Freya B.
“The only sustainable beauty account I still follow.”
— Naomi K.
“She tests everything before she recommends it.”
— Jonas P.
Featured In
Refinery29 · Who What Wear · Ecocult
Recent Finds
A refill station visit
This month’s clean swap
Packaging worth applauding
A brand audit in progress
Want a Cleaner Routine?
I offer a small number of personal routine audits each month.
The Clean List
One vetted recommendation a week, no greenwashing allowed.